What we do

Brands we build. Categories we distribute.

Three lead verticals carry our own capital, full service, from marketing and social media to events, distribution, and freight. If you make a product in one of these lines, we are a buyer.

Alfa nutrition and supplement products
Lead vertical

Nutrition & Supplements

Protein bars, whey protein, vitamins, and sports nutrition. We buy, market, and distribute nutrition brands like Alfa, with marketing, social media, events, and market-based distribution, all under one roof.

What we do
  • Whey and plant protein powders
  • Protein bars and functional snacks
  • Vitamins and daily supplements
  • Brand marketing, social media & events
  • Market-based distribution & brand collabs
  • Saudi label and registration handled as importer of record
Packaged snacks
Lead vertical

Food & Beverages

Packaged food, snacks, frozen goods, and drinks. The same full-service model as nutrition: we buy the stock, build the brand, and distribute it into Saudi retail and wholesale.

What we do
  • Packaged and shelf-stable food
  • Snacks and confectionery
  • Frozen goods with cold chain
  • Juices and soft drinks
  • Brand marketing, social media & events
  • Market-based distribution & brand collabs
Engineering and industrial products
Lead vertical

Engineering & Industrial

Ductile iron pipes, fittings, and valves, finished to the best grade with the full set of required certifications, supplied for water infrastructure and industrial projects across Saudi Arabia.

What we do
  • Ductile iron pipe and fittings
  • Large butterfly valves
  • Pressure management products
  • Best-grade finish, fully certified
  • Certificates of origin and project approvals
Full service

Every brand gets the same full stack.

Buying the stock is the start. We build the market for it too.

Marketing & Social Media

Brand strategy, content, and social media management that build demand ahead of stock landing.

Events & Market Activation

Retail activations, sponsorships, and collabs that put the brand in front of the Saudi market in person.

Freight & Global Shipping

Our own freight and global shipping expertise moves the stock, clears customs, and lands it on schedule.

Nutrition & supplements

Supplements on the shelf, and in the feed.

Protein, vitamins, and sports nutrition are a registration-heavy category in Saudi Arabia, and a crowded one. We buy the product, carry it in as the importer of record, run the marketing, social media, and events behind it, and supply pharmacies, gyms, specialty retail, and e-commerce stockists from held inventory.

Food & beverages

Packaged, branded, and on Saudi shelves.

Packaged food, snacks, frozen goods, and drinks get the same treatment as nutrition. We buy by the container, build the brand's presence in market, and supply retail and wholesale from stock we hold, with collabs and activations included.

Engineering & industrial

Pipes, fittings, and valves for project schedules.

Ductile iron pipe, fittings, large butterfly valves, and pressure-management products, finished to the best grade and backed by the full set of certifications Saudi infrastructure and industrial projects require. We buy against project requirements, handle certificates of origin and approvals, and supply contractors and utility buyers in the Kingdom.

Quality certified Certificate of origin Project-approved

Tell us what you need supplied, or what you want to sell us.